Coca-Cola, Heineken and P&G share their secrets to creating effective marketing

The world’s most effective ad campaigns prove that digital builds business and that social activism sells, according to a new report by Warc.

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Creativity in programmatic “should not be an afterthought”

Jack Simpson

Our Creative Programmatic event is coming up on 2 March and our sister brand, Econsultancy, caught up with two of the speakers at the event, O2’s Head of Digital Excellence, Nick Adams, and TUI’s Head of Media, Sammy Austin. Between them they discussed some of the biggest emerging trends and challenges in programmatic, and offered their opinions and advice on where creativity fits within this channel.