Coca-Cola on innovating around a classic Christmas campaign
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
With Christmas ad season well and truly under way, the Marketing Week team picks their favourite ads and the ones that leave them feeling cold.
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Research shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
The first event in the Festival of Marketing’s Currency of Effectiveness series discussed how brands can use media strategy and creative effectiveness to turn excess share of voice into “effective share of voice”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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