Coca-Cola on innovating around a classic Christmas campaign
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
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Christmas 2016: Marketing Week picks the best (and worst) campaigns
Marketing Week ReportersWith Christmas ad season well and truly under way, the Marketing Week team picks their favourite ads and the ones that leave them feeling cold.
Why marketers stopped pulling on heartstrings this Christmas
Thomas HobbsWith a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Why the Tube is an ad platform unlike any other
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Coca-Cola drops Christmas brand campaign to focus on ‘Holidays are Coming’
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Waitrose names former M&S marketer as customer director
Niamh CarrollNathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Dr. Martens to push up prices after consulting with consumers
Niamh CarrollDr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.