Coca-Cola on innovating around a classic Christmas campaign
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
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Christmas 2016: Marketing Week picks the best (and worst) campaigns
Marketing Week ReportersWith Christmas ad season well and truly under way, the Marketing Week team picks their favourite ads and the ones that leave them feeling cold.
Why marketers stopped pulling on heartstrings this Christmas
Thomas HobbsWith a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Why the Tube is an ad platform unlike any other
Nicola BarrettResearch shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes
Mark RitsonThose questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively.
ASA to ‘crack down’ on misleading environmental advertising
Michaela JeffersonThe advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.
M&S on why feeling nervous is good for marketers
Charlotte RogersFeeling nervous is a good thing as it means marketers are striving to do their best work, while still having the confidence of their convictions, says Marks & Spencer Food marketing director Sharry Cramond.
Rockstar to CMO: One marketer on going from the recording studio to the boardroom
Charlotte RogersFrom signing record deals to heading up marketing at global brands like Coke, Nike and Patagonia, Joy Howard has traded in the corporate world for her own company and the life of a CEO.