Coca-Cola on innovating around a classic Christmas campaign
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
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Christmas 2016: Marketing Week picks the best (and worst) campaigns
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Volvo eyes electric future with switch to online-only purchase model
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Marketing Week ReportersTom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.