Coca-Cola kicks off Euro 2012 activity

Coca-Cola is set to promote its sponsorship of the UEFA Euro 2012 football championships with a multi-media campaign calling on consumers to “celebrate football happiness”.

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In-line with Coca-Cola’s wider “Open Happiness” messaging, the campaign includes a 20 second TV spot, media partnerships with ITV1 and TalkSport, competitions, in-store marketing and sampling activity.

The TV spot, created by Publicis, debuts on ITV1 tomorrow (16 May).

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