Coca-Cola launches ad campaign
Coca-Cola Great Britain is launching an advertising campaign to support its Txt For Music on-pack promotion. The ads feature pop band Mis-Teeq and their new single Scandalous.
Coca-Cola Great Britain is launching an advertising campaign to support its Txt For Music on-pack promotion. The ads feature pop band Mis-Teeq and their new single Scandalous.
Novartis Consumer Health marketing director Nick Evans has been promoted to a global marketing role at the company’s headquarters in Switzerland. Evans takes the post of head of global brand for nasal decongestant Otrivin, which is the global market leader in this category. It is understood that, following Evans’ departure his role will be axed […]
Impulse sales of Diet Coke variant Diet Coke With Lemon have plummeted eight months after its launch. Insiders claims the drop may be because the taste does not appeal to UK consumers. At its peak, last August, Diet Coke With Lemon sold 1.7 million litres in newsagents, convenience stores, petrol stations and off-licences, but by […]
Picture your boss in a tutu, throwing the IT guy across the office to the sound of massed horns. Doesn’t really work, does it? Spare a thought, then, for the poor devils at FutureBrand, which has signed a deal with George Piper Dances, “one of the UK’s most popular dance companies”. GPD will “use the […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.