Recommended

Novartis marketer takes up worldwide position

Marketing Week

Novartis Consumer Health marketing director Nick Evans has been promoted to a global marketing role at the company’s headquarters in Switzerland. Evans takes the post of head of global brand for nasal decongestant Otrivin, which is the global market leader in this category. It is understood that, following Evans’ departure his role will be axed […]

Diet Coke With Lemon suffers sales slump

Marketing Week

Impulse sales of Diet Coke variant Diet Coke With Lemon have plummeted eight months after its launch. Insiders claims the drop may be because the taste does not appeal to UK consumers. At its peak, last August, Diet Coke With Lemon sold 1.7 million litres in newsagents, convenience stores, petrol stations and off-licences, but by […]

Feel the rhythm and let the ideas flow. Yes you can-can

Marketing Week

Picture your boss in a tutu, throwing the IT guy across the office to the sound of massed horns. Doesn’t really work, does it? Spare a thought, then, for the poor devils at FutureBrand, which has signed a deal with George Piper Dances, “one of the UK’s most popular dance companies”. GPD will “use the […]

Comments

    Leave a comment