Coca-Cola launches Move to the Beat TV ad

Coca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.

https://www.youtube.com/watch?v=rK62rsDkmko

The Move to the Beat campaign has been developed to bring teens closer to the Olympic and Paralympic Games by fusing music and sport.

It includes a TV ad and Facebook app, as well as a 30-minute documentary starring Ronson.

Coke has also created a 25m “Beat Wall”, painted by young urban artists in London’s Hackney.

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