Coca-Cola launches Move to the Beat TV ad

Coca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.

The Move to the Beat campaign has been developed to bring teens closer to the Olympic and Paralympic Games by fusing music and sport.

It includes a TV ad and Facebook app, as well as a 30-minute documentary starring Ronson.

Coke has also created a 25m “Beat Wall”, painted by young urban artists in London’s Hackney.



Zeebox could show the way for TV ad data-gathering

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Zeebox’s launch last week of click-to-buy TV ads thrust interactivity into the foreground of TV marketing. But the medium could do so much more. Zeebox’s social media site and mobile app will allow users to click on advertisers’ links in real time from a phone, tablet or computer screen, as the corresponding ads run on […]


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