Coca-Cola has launched an on-pack text promotion offering the chance for fans to ‘win a player’ worth up to &£250,000 for their favourite Coca-Cola Football League or Scottish Premier League club. The winning fan will also receive a &£10,000 cheque. The promotion runs for 80 days from yesterday (Tuesday).
BT Retail will begin internal trials of a mega-fast 8Mbps broadband in April, with the aim of rolling it out to consumer and business customers by the end of the year. A larger trial is planned for the summer, if the initial trials are successful. BT says it is responding to user demands and is […]
Sainsbury’s has shortlisted Bartle Bogle Hegarty, Leo Burnett, JWT and incumbent Abbott Mead Vickers.BBDO for its £47m advertising account.
British Gas is launching a free evening and weekend phone calls package, as it steps up efforts to promote its bundled utility and telecoms services. The move comes just weeks after the gas and electricity giant announced that it has lost 1.1 million customers on the back of recent price rises. The promotion, called British […]
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.