Marketers are sometimes said to have an obsession with change, reflected both in strategy shifts and job moves. So for a marketer to remain at one organisation for 25 years is fairly unusual.
The Coca-Cola Company’s marketing senior vice president for Europe, Javier Meza, is new to his current role, having taken up the position in February. However, Meza is far from a new face at the company. He first joined as a brand manager in 1998.