Coca-Cola’s marketing SVP on staying ‘fresh’ after 25 years with the business
The Coca-Cola Company’s Javier Meza says the calibre of marketing talent in the business means he is ‘constantly learning’, despite having been at the company since 1998.
Marketers are sometimes said to have an obsession with change, reflected both in strategy shifts and job moves. So for a marketer to remain at one organisation for 25 years is fairly unusual.
The Coca-Cola Company’s marketing senior vice president for Europe, Javier Meza, is new to his current role, having taken up the position in February. However, Meza is far from a new face at the company. He first joined as a brand manager in 1998.