Coca-Cola plans ad blitz across soft drinks brands

Coca-Cola has launched a major advertising campaign to promote some of its major soft drinks brands. Five separate campaigns will break in early May.

The key brands include Coca-Cola, Diet Coke, Alive, Dr Pepper and Fanta.

Coca-Cola’s new “Life Tastes Good” campaign broke on 22 April and uses three ads featuring people telling stories about their lives. The campaign will be supported by outdoor media.

Diet Coke, in its latest project, is targeting women who are “sassy and don’t take themselves too seriously” in a series of three new ads.

Dr Pepper will also launch its first locally developed advertising since Coca-Cola GB acquired the brand. Alive, a brand which has been specifically developed for the UK market, and targets young teenagers, will use four different ads asking youngsters for their views on what it means to be alive.

A “Fanta Best Mates Challenge” will be launched on May 1, with a series of ads about real teenage friends. It will be supported by a nationwide casting campaign to pick UK teenagers for a second wave of ads breaking on June 11.

Tom Long, Great Britain and Ireland division president, says: “Led by Coca-Coca, we have a strong and diverse set of campaigns which build on the evolving relationships our consumers have with our brands.

“We hope these new campaigns will bring a lot of excitement and energy to the market.”

Coke used creative agencies McCann-Erickson, Mother, Soul and Wieden & Kennedy for the ads.

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