Coca-Cola profits buoyed by Coke Zero

Coca-Cola Enterprises (CCE), the largest bottler of coke products, has reported better than expected earnings for the forth quarter of 2007. The company says European results were helped by Coca-Cola Zero.

In North America, the strong results were thanks to Coke’s range of non-carbonated drinks such as flavoured water drinks and tea. The continent has seen the launch of the Glaceau range of vitamin-enhanced waters.

The company reports that Coca-Cola Zero, a calorie-free carbonated cola aimed at males, is performing well.

Fourth quarter revenue rose 11% to $5.3bn (£2.7bn) from $4.79bn (2.45bn) the previous year and for the full year, revenue rose 6% to $20.94bn (10.69bn) from $19.8bn (£10.1bn).

Full year net income was $711m (363m), compared with a loss of $1.1bn (£560m) in 2006. The 2006 figures were affected by one-time charges of $1.8bn (£920m), some of which was related to massive “franchise-impairment” costs. Atlanta-based CCE projects growth for 2008 of between 4% and 5%.

Recommended launches Apple iTunes rival

Marketing Week

Online music retailer is launching a music download service to challenge the dominance of Apple-owned iTunes. says PlayDigital will sell tracks cheaper than its rival and also offer digital tracks and albums free from Digital Rights Management (DRM). has partnered with record label EMI and a number of larger independent labels and […]


    Leave a comment