Coca-Cola rebrands variants
Coca-Cola is to rebrand its Dr Pepper, Lilt, Sprite and Fanta diet and light variants in April under the umbrella name Z, standing for Zero, as predicted in Marketing Week (September 30, 2004).
Coca-Cola is to rebrand its Dr Pepper, Lilt, Sprite and Fanta diet and light variants in April under the umbrella name Z, standing for Zero, as predicted in Marketing Week (September 30, 2004).
Nothing upsets the exquisite sensibility of the direct marketing industry more than the term “junk mail”. However, the staff at Tullo Marshall Warren have evidence that the fruit of their labour is far from “junk”. Mailers designed by the agency for the Nissan 350Z GT4 Special Edition car have been selling on Ebay, and making […]
Innocent Drinks has developed its first television advertising, for a campaign that breaks this week.
The ASA has upheld a complaint against a TV ad for online gaming site Pokerstars.net, for promoting gambling for money. The ad featured players who mentioned how much they had won, including one called Chris Moneymaker. The ASA noted his name
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.