Coca-Cola is to rebrand its Dr Pepper, Lilt, Sprite and Fanta diet and light variants in April under the umbrella name Z, standing for Zero, as predicted in Marketing Week (September 30, 2004).
Nothing upsets the exquisite sensibility of the direct marketing industry more than the term “junk mail”. However, the staff at Tullo Marshall Warren have evidence that the fruit of their labour is far from “junk”. Mailers designed by the agency for the Nissan 350Z GT4 Special Edition car have been selling on Ebay, and making […]
Innocent Drinks has developed its first television advertising, for a campaign that breaks this week.
The ASA has upheld a complaint against a TV ad for online gaming site Pokerstars.net, for promoting gambling for money. The ad featured players who mentioned how much they had won, including one called Chris Moneymaker. The ASA noted his name
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.