Coca-Cola rebrands variants
Coca-Cola is to rebrand its Dr Pepper, Lilt, Sprite and Fanta diet and light variants in April under the umbrella name Z, standing for Zero, as predicted in Marketing Week (September 30, 2004).
Coca-Cola is to rebrand its Dr Pepper, Lilt, Sprite and Fanta diet and light variants in April under the umbrella name Z, standing for Zero, as predicted in Marketing Week (September 30, 2004).
Nothing upsets the exquisite sensibility of the direct marketing industry more than the term “junk mail”. However, the staff at Tullo Marshall Warren have evidence that the fruit of their labour is far from “junk”. Mailers designed by the agency for the Nissan 350Z GT4 Special Edition car have been selling on Ebay, and making […]
Innocent Drinks has developed its first television advertising, for a campaign that breaks this week.
The ASA has upheld a complaint against a TV ad for online gaming site Pokerstars.net, for promoting gambling for money. The ad featured players who mentioned how much they had won, including one called Chris Moneymaker. The ASA noted his name
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.