The new PlantBottle packaging is made from up to 22.5% renewable plant-based “PET” materials and up to 25% recycled plastic. Coca-Cola claims the bottles are more environmentally friendly than their previous versions because they will reduce the company’s dependency on fossil fuels.
The bottles, which are rolling out today across the Coca-Cola, Diet Coke and Coke Zero range, will be identified with a PlantBottle logo and on-pack messaging.
The launch of the new range will be supported by print ads and advertorials across national and regional media.
Eco-designer Wayne Hemingway has also designed an umbrella, made from five plastic bottles, to support the new packaging rollout. The umbrella can be bought from Harvey Nichols from today (12 September) at an offer price of £10 when they buy a drink from the PlantBottle range.
Zoe Howorth, market activation director for Coca-Cola Great Britain, says: “We are absolutely committed to making a positive difference to the health of our planet, individuals and communities…the new PlantBottle packaging is the first step on our journey towards making more sustainable plastic bottles.”
Coca-Cola says more than 5 billion PlantBottle packs will be available in 20 countries by the end of 2011.