Coca-Cola to launch its Ipsei drink in the UK
Coca-Cola is to launch its Ipsei drink in the UK, despite reports that it has run into trouble with Pepsi. The rival company claims the brand is a play on its name, as reported in the national press.
Coca-Cola is to launch its Ipsei drink in the UK, despite reports that it has run into trouble with Pepsi. The rival company claims the brand is a play on its name, as reported in the national press.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.