Falling in love with the pace and energy of FMCG helped kickstart a diverse marketing career for John Luck, which has spanned everything from Coca-Cola and premium biscuits to breast implants and sponsoring the League Cup.
As Coca-Cola gets rid of the chief growth officer in favour of a CMO, are we now likely to see other companies follow suit?
In the next installment of Marketing Week’s look back at the moments that defined the decade, we examine the rise of effectiveness, the dawn of Uber and the Netflix effect.
Coca-Cola is scrapping the chief growth officer title it introduced in 2017 and going back to having a global CMO, albeit one that is now also in charge of operations.
Coca-Cola is launching a Christmas ad that it hopes will unite the world in its largest ever festive marketing push.
Amid a fail-fast culture of agile working, the pace of innovation looks set to slow as marketers pursue quality over quantity.
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Coca-Cola is bringing back its iconic Holidays Are Coming Christmas marketing campaign and its annual truck tour, in what the company says is its biggest festive push ever.
The soft drink giant’s CEO James Quincey is encouraging a two-pronged approach to sustainable packaging that includes both zero waste and reducing companies’ carbon emissions.
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
As a culture driven by perfection, craftsmanship and shifting tastes, the Japanese market can prove a steep learning curve for marketers.
Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.
In the first of a new series looking at what it takes to be a marketer in different regions, Marketing Week puts the spotlight on Japan. From navigating the working style and overcoming language barriers, to determining marketing’s role in corporate culture.
Coca-Cola is launching a marketing campaign to encourage people to recycle its bottles as it attempts to reduce its environmental impact.
Diet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.