Coca-Cola is launching its first global marketing campaign in more than a decade as it takes its ‘One Brand’ strategy global with the introduction of the new ‘Taste the Feeling’ strapline.
While Coca-Cola says it is too early to tell if its one brand strategy is working, early sales figures suggest the soft drinks maker has experienced a boost from its shift to showcase all its variants under its masterbrand.
As Coca-Cola kicks of its sixth year of partnership with the Rugby World Cup, GB marketing director Bobby Brittain tells Marketing Week how sponsorship will look in the company’s future under the ‘one brand strategy’ it introduced earlier this year.
The interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
EA Sports’ top marketer on what goes into rebranding a product with 30 years of heritage – and how utilising strong partnerships and data brought it to life.
For those facing tricky budget negotiations or trying to get innovation green-lit there’s no silver bullet to success, but there is plenty you can do to maximise the chance of sign-off.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.