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Coca-Cola’s new agency model and remote working fears: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From concerns hybrid working will impact creativity to Coca-Cola’s new agency model, DTC ambitions and Christmas ad, it’s been a busy week. Here is my take.
The efficiency vs effectiveness debate isn’t just for media
Perhaps the most significant professional legacy of the pandemic for most of you will be changes to where and how you work.
