Coca-Cola unveiled its new Coca-Cola Zero Sugar product earlier this week as part of a £10m campaign, but Coca-Cola’s GB marketing director Bobby Brittain insists the launch won’t be at the detriment of its Coke Life variant.
Coca-Cola GB is launching a £10m campaign to promote Coca-Cola Zero Sugar, marking its biggest marketing investment in a new product launch in a decade, as it looks to actively promote moderation and reduce consumers’ sugar consumption.
As Coca-Cola launches the new ‘CokeTV’ YouTube channel in a bid to connect with millennials, experts have warned the service it must prioritise authenticity or risk alienating young people.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.