Coca-Cola unveiled its new Coca-Cola Zero Sugar product earlier this week as part of a £10m campaign, but Coca-Cola’s GB marketing director Bobby Brittain insists the launch won’t be at the detriment of its Coke Life variant.
Coca-Cola GB is launching a £10m campaign to promote Coca-Cola Zero Sugar, marking its biggest marketing investment in a new product launch in a decade, as it looks to actively promote moderation and reduce consumers’ sugar consumption.
As Coca-Cola launches the new ‘CokeTV’ YouTube channel in a bid to connect with millennials, experts have warned the service it must prioritise authenticity or risk alienating young people.
In a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
The Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.
We arm you with all the numbers you need to tackle the week ahead.
With the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.