Coca-Cola unveiled its new Coca-Cola Zero Sugar product earlier this week as part of a £10m campaign, but Coca-Cola’s GB marketing director Bobby Brittain insists the launch won’t be at the detriment of its Coke Life variant.
Coca-Cola GB is launching a £10m campaign to promote Coca-Cola Zero Sugar, marking its biggest marketing investment in a new product launch in a decade, as it looks to actively promote moderation and reduce consumers’ sugar consumption.
As Coca-Cola launches the new ‘CokeTV’ YouTube channel in a bid to connect with millennials, experts have warned the service it must prioritise authenticity or risk alienating young people.
The strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Credited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.