COI Communications has appointed a roster of seven specialist agencies to target black and ethnic-minority groups. The account is worth &£8m over four years. The roster includes Media Moguls, Equality Foundation/Uproar, Focus Consultancy, Media Reach Advertising, Tag Media, TMP Worldwide and The Watch-Men Agency.
It is not always necessary for an incoming senior manager to throw the baby out with the bath-water to make their mark. Sometimes re-energising the existing set-up proves to be the real challenge, says Caroline Parry
TBWA/London is to develop a global press, outdoor and TV campaign for the launch of FCUK FM in April. The station has appointed Exposure Digital to design and build its microsite.
…The Guardian has ruled out launching a compact version of the newspaper for now.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The Camelot CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Masters awards 2021.