COI Communications has reported a 19 per cent increase in its ad spend last year. An uplift was exclusively revealed in Marketing Week (MW last week). The Government’s ad spend has increased for the first time in two years.
Egg, the online bank being sold by Prudential, has said it will increase its marketing spend from &£35m to &£42m as it attempts to increase cross-selling. Advertising agency Mother is creating a television campaign for later in the year.
Powergen is reviewing its Â£7m direct marketing and digital advertising business.
Food giant HJ Heinz has split its E55m (£36m) European media planning and buying business between Vizeum and Mediaedge:CIA, after deciding to divide the business into northern and southern European territories. The two agencies pitched against OMD, the incumbent agency in Italy, to win the business. UK incumbent Starcom Motive dropped out in May, after […]
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging.