COI Communications has shortlisted four agencies to handle its £69m television media planning and buying business. The shortlisted agencies are Carat, incumbent Starcom MediaVest, Zenith Optimedia, and MediaCom, which holds the COI’s press planning and buying account.
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With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here