COI Communications has shortlisted four agencies to handle its £69m television media planning and buying business. The shortlisted agencies are Carat, incumbent Starcom MediaVest, Zenith Optimedia, and MediaCom, which holds the COI’s press planning and buying account.
BLM Media has secured its hold on the £5.7m Thomas Cook media planning and buying account with the addition of the Club 18-30 business. The business has been moved from Zenith Optimedia to BLM without a pitch. BLM already handles Thomas Cook Tour Operations and sub-brands such as Thomas Cook Travel Shops and thomascook.com. The […]
Owing to incorrect information supplied, the new Pepsi Max TV campaign was credited to Abbott Mead Vickers.BDDO last week. The correct agency is CLM/BDDO of France.
The only change to most people’s working habits is that they will toil further into old age, thanks to the shambolic pensions industry.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.