the COI has joined Zip Television’s advertiser consortium that is preparing to launch a channel that will carry interactive advertising this June. The consortium includes BT, Procter & Gamble and Unilever.
Interbrew UK, the manufacturer of Stella Artois, has slammed the Government’s proposals to set up an independent fund to finance community projects designed to tackle alcohol-related harm. The Government proposal, outlined in the National Alcohol Harm Reduction Strategy by the Home Office last month, calls for the industry to finance the fund which would look […]
Typhoo, the tea brand owned by Premier Foods, is launching Typhoo Fruit & Herb in a bid to revitalise the tea category.
Digital Radio Development Bureau has revealed that the penetration of DAB digital radio has now exceeded 500,000 homes. The 229 per cent increase in sales is being attributed to the new products and stations that have been launched.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.