COI partners with Bauer Media to push Diplomas

Bauer Media has partnered with the Central Office of Information (COI) on a multi-platform advertising campaign to promote the diplomas launched by the Department of Children, Schools and Families (DCSF).

Kiss

The diploma is part of the government’s reform of the education system and combines classroom learning with practical experience in the workplace

The campaign seeks to inform students about the benefits of a Diploma as part of their education and will roll out across Bauer’s Kiss, Kerrang!, Match, 4Music and The Hits channels for three months.

The adverts feature experts from Bauer titles including Heat editor Lucie Cave, Match’s Darren Cross and Eray Galip from the Kiss network talking about their careers and entry to the media business.

The campaign will be supported by the Kiss Academy, which provides workshops for students interested in broadcasting, with the chance to win a work experience placement at Bauer.

As part of the campaign figures from Bauer Media will also talk at DCSF careers events throughout the year.

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