The scheme is aimed at pregnant women and mothers of young children to encourage healthy eating.
The DM campaign is likely to focus on monthly voucher mail-outs aimed at women in low take-up areas. A review of the scheme in April found that despite achieving an almost 80% take-up rate target, there were still areas with low engagement.
The Healthy Start programme provides families on means-tested benefits with vouchers worth £3.10 each week to redeem against purchases of fruit, vegetables, milk and infant formula milk.
Healthy Start was introduced in 2006 to replace the long-standing infant and milk tokens that were developed in the Forties.
Retailers, from corner shops, chemists, food co-operatives to milkmen and market stalls are encouraged to sign up to become Healthy Start suppliers.