COI reviews strategic media planning roster
The Central Office of Information has launched a review of its strategic media planning roster. The incumbent agencies are Naked, PHD, Starcom and Ingram.
The Central Office of Information has launched a review of its strategic media planning roster. The incumbent agencies are Naked, PHD, Starcom and Ingram.
Hewlett-Packard, the computer company, is cutting 968 jobs in the UK next year as part of a global restructure. The job losses will affect the IT, human resources and finance departments, but it is not clear what they will mean for marketing.
As a devoted Triumph rider, I was dismayed to see news of its recent link with Paul Smith. On the less important side of things, I have to say that this designer-endorsement route is hardly ground-breaking stuff, is it? I mean, this particular one (er, Paul Smith) has only done the same for, oh, let […]
RWE, the German utility company and owner of npower and Thames Water, is understood to be consolidating its media planning and buying business into one agency. Vizeum and MediaCom, which work on the npower account, and Zenith Optimedia, which handles Thames Water, will pitch.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.