COI shortlists two agencies for underage drinking campaign

The Central Office of Information (COI), in conjunction with DCSF, has shortlisted Wieden & Kennedy and VCCP to the second stage of the pitch process for its underage drinking campaign.

Young drinkers

The campaign aims to influence the attitudes and behaviour of children, young people and their parents and carers. The aim is for all young people in England to grow up to have a safe and sensible relationship with alcohol.

The DCSF campaign will complement existing Department of Health and Home Office campaigns.

Manning Gottlieb OMD has already been appointed to handle the media planning part of the campaign.

Recommended

Trolley

Premium own label provides choice

Marketing Week

Supermarket own-labels have been in the headlines again this week, but while it’s the value ranges that have been attracting attention since the onset of the recession as consumers seek cheaper alternatives, this time, premium ranges have been in the spotlight.

Comments

    Leave a comment