British children hate Coca-Cola and Studioline ads, love Nike and Andrex ads, and watch over nine hours of TV on a Saturday, according to the 1995 schools survey by the Business Development Partnership.
BDP surveyed over 1,100 seven to 16-year-old girls and boys, asking them about everything from their favourite crisp flavours to their career aspirations.
According to the survey, 63 per cent of 15 to 16-year-old girls profess to hate ads for haircare range Studioline. With boys of the same age it is Coke that produces the most disliked advertising.
Kids are increasingly becoming couch potatoes, even at the younger end of the market. Among the seven to eight-year-olds, 21 per cent of boys and 13 per cent of girls watch TV after 9pm on a school day. This rises to 62 per cent and 53 per cent at weekends.