Lara O'Reilly

Apple results highlight need for innovation not iteration

Lara O'Reilly

Despite marking record revenues for the last financial quarter of 2013, Apple’s earnings have disappointed investors, with the company warning it is set to report its first quarterly revenue decline in more than 10 years in the current quarter. While disappointment is always relative when it comes to Apple’s gargantuan results, the company must change the game again this year to prevent those decreases turning from a blip into a habit.


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