Coke creates shareable two-part can

Coca-Cola has introduced a shareable can that splits into two mini cans as part of its Share Happiness brand campaign.

https://www.youtube.com/watch?v=72fRuE8vmo0

The standard 330ml cans twist in the middle and transform into two half-size cans to allow people to share a Coke with a friend.

The giveaway cans, developed by Ogilvy France and Ogilvy Asia Pacific, are part of an experiential campaign in Singapore. It’s not known if the activity will come to the UK.

A campaign video states that the shareable split can is: “proof that happiness doubles when you share it”.

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