Coke creates shareable two-part can
Coca-Cola has introduced a shareable can that splits into two mini cans as part of its Share Happiness brand campaign.
https://www.youtube.com/watch?v=72fRuE8vmo0
The standard 330ml cans twist in the middle and transform into two half-size cans to allow people to share a Coke with a friend.
The giveaway cans, developed by Ogilvy France and Ogilvy Asia Pacific, are part of an experiential campaign in Singapore. It’s not known if the activity will come to the UK.
A campaign video states that the shareable split can is: “proof that happiness doubles when you share it”.
