Coke goes green with lightweight containers

Coca-Cola Enterprises is to launch its lightest-ever PET (polyethylene terephthalate)carbonated soft drinks bottle across the UK to boost its green credentials.

It will replace its 26g container for its leading brands that include Coca-Cola, Diet Coke, Coke Zero, Fanta and Sprite.

CCE says the new bottles will reduce its PET packaging by 700 tonnes a year. The move follows CCE’s signing up to WRAP’s (Waste & Resources Action Programme) Courtauld Commitment on reduced packaging waste. Among others to have done so are Nestlé and Cadbury Schweppes.

More than 4 million of the new Coca-Cola bottles have been tested in trials, partially funded by WRAP.

CCE project manager Christine Watson says: “The reduction of our 550ml PET bottles from 26 to 24 grams is a major step forward.”

The commitment to lighter bottling follows the decision by Coke to join with environmental group WWF in making a global water-conservation pledge. It is the soft drink giant’s latest attempt to boost its environmental credentials, which have been criticised in the past.

WRAP was established in 2000 and has a remit to encourage businesses and consumers to be more efficient in their use of materials. It also calls on them to recycle more.

It is aiming to encourage an 8-10% weight saving across all PET containers used by the UK soft drinks industry. This would represent a saving of about 20,000 tonnes.

  • We have been asked to point out that Coca-Cola Enterprise chief executive John Brock’s comments about Coke’s innovation drive should be attributed to Atlanta Journal Constitution

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now