Coke hands VCCP 5 Alive brief

Coca-Cola has appointed VCCP to create a new advertising campaign for its 5 Alive juice brand after remaining dormant for several years.

5Alive

It is understood that the agency was brought in to work on the account following a pitch against several undisclosed agencies.

There was no incumbent on the account with Nitro the last agency to work on the brand.

The juice blend is positioned as containing five fruits, with each drink also containing vitamins and minerals, no artificial flavours, colours or preservatives. Its flavours include Citrus Burst, Berry Blast and Tropical Hit.

A Coke spokesperson says: “VCCP are one of the many great agencies that we have an on-going relationship with, however we have no new plans to announce.”

Coca-Cola has just unveiled details of a global marketing campaign in support of its sponsorship of the 2010 FIFA World Cup in South Africa.

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