Coke man’s big future as male model

The Diary was flicking through British Airways’ September edition of Highlife magazine when the spitting image of hunky Chris Banks, UK managing director of Coca-Cola, was spotted modelling for offshore tax company the SCF Group.

Should he ever wish to take a break from the stresses of making even more of the UK public drink Coke, it seems Banks could be on for a spot of modelling.

Both have the square-set jaw and specs, which can lend any brand kudos and make most women weak at the knees.


Masked Brawl

Marketing Week

It used to be timeshare salesman and hard-sell double-glaziers whose underhand tactics raised the ire of market researchers and respectable direct marketers. More recently, the Labour Party – and even some of the more noble charities – have stood accused of “selling under guise” or “sugging”. The charge: that they have widely circulated what at […]

The things you do for business…

Marketing Week

There is an old marketing axiom: “You have to jump through hoops to keep your clients.” Well, in the case of Pretty Polly, an awful lot more is expected. London design agency MGA was commissioned by its client to come up with a novel way of raising money for charity. The company wanted to impress […]

Asda starts cut-price toy offensive

Marketing Week

Asda is launching a price-cutting attack on the toy market this week, offering leading toy brands – including Barbie, Fisher Price and Lego – at half price. The supermarket chain claims to have 16m worth of stock earmarked for the “toy sale”, which will run for two weeks from tomorrow (Thursday) to kick-start the crucial […]


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