Colgate-Palmolive is planning to close a third of its 78 factories and lay off 4,400 staff in a restructure likely to lead to annual savings of &£150m after four years.
Unilever has promoted Comfort European brand director Jean-Laurent Ingles to head global marketing for the fabric conditioner brand. Inges will replace Ton Anbeek as global brand director for Comfort at the beginning of January. Anbeek will become chairman of Unilever’s Moroccan business. Ingles’ first task will be to oversee the roll-out of Comfort Pearls, the […]
Saatchi & Saatchi has created a Â£4m outdoor poster campaign for T-Mobile to promote the operator’s music download service and half-price line rental offer.
Lord Burns paints a picture of a future BBC that is focused hard on public service, drops shows when they become widely popular, but may carry an advertising presence. Branwell Johnson reports
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.