Colgate-Palmolive has signed up Wimbledon champion Maria Sharapova as the face of its deodorant and body spray brands in a deal negotiated by IMG. In the US, Sharapova will be the face of Lady Speed Stick, and in Europe she will front ads for Palmolive deodorant.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.