Colgate-Palmolive has signed up Wimbledon champion Maria Sharapova as the face of its deodorant and body spray brands in a deal negotiated by IMG. In the US, Sharapova will be the face of Lady Speed Stick, and in Europe she will front ads for Palmolive deodorant.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.
With outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
What are the benefits of adopting a test-and-learn mindset and how can it be done effectively?