![Sponsor](https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h=193)
Colgate launches sonic identity as it shifts focus from function to emotion
Colgate believes sonic branding will be key to driving emotional engagement and will be used as a test case within the Colgate-Palmolive portfolio.
Colgate is launching a sonic identity as it embarks on an “emotional” brand building strategy in a bid to differentiate itself from FMCG rivals.