Leeds United last week conspired to create the worst rebrand in history, but the club’s response to fans shows how much passion and character still surrounds a brand languishing far below its competitive peak.
The Irish airline’s marketing boss Kenny Jacobs says while the media described the situation as “chaos” in fact affected customers “weren’t too upset”.
Moneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.
Attracting the right brand partnership will be crucial if W Series wants to cement its status as the home of female motor racing as the tournament gears up for its second season.
We arm marketers with all the numbers they need to tackle the week ahead.
A focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years.
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