Leeds United last week conspired to create the worst rebrand in history, but the club’s response to fans shows how much passion and character still surrounds a brand languishing far below its competitive peak.
The Irish airline’s marketing boss Kenny Jacobs says while the media described the situation as “chaos” in fact affected customers “weren’t too upset”.
Moneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.
Following its £170m acquisition of the Kings Mall in London’s Hammersmith, Ikea is on a mission to rejuvenate UK retail. But what does this mean for the wider shopping centre sector?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From the future of third-party cookies to the dearth of digital talent, there is plenty of opportunity and challenge in digital marketing this year.
FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.