Colonial recruits Firth-McGuckin

Axed Henderson Investors’ marketing director Lindsay Firth-McGuckin has been appointed marketing director of start-up investment house Colonial Investments, a spin-off from the insurer Colonial. At Henderson, Firth-McGuckin instigated an ambitious 5m marketing and branding campaign in an attempt to transform a traditional City institution into a consumer-friendly brand. However, the group got cold feet and in September axed Firth-McGuckin along with the direct sales operation. She says that although plans for the new venture are in the initial stages, Colonial Investments will be mass-market and will speak to investors using language they can understand. She says: “I like the common-man approach.” Colonial’s Australian parent operates two investment brands in Australia, one mass-market and one which targets more sophisticated investors. Firth-McGuckin adds: “I will be able to draw on the expertise of Colonial in Australia, where it already has mass brands and a stakeholder pension.” Colonial Investments should open its doors to the public in 1999. A marketing budget has not yet been approved, but Firth-McGuckin says she will start talking to advertising agencies in the second half of this year. Before joining Henderson in 1995, Firth-McGuckin was marketing director at friendly society Liverpool Victoria.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now