Coltas wins £5m Tiny Takami brief

Coltas has been appointed to handle a &£5m press campaign for the launch of Tiny Computers’ Takami digital entertainment system.

Takami – which means “excellent idea” in Japanese – is a compact home entertainment system incorporating a television, hi-fi, CD player, DVD player, PC, gaming console, Internet and MP3 player.

The move follows the launch of Tiny’s direct sales operation, which is also being run by Coltas from its Glasgow offices. However, staff will be trained and managed by a team at Tiny’s global headquarters in Surrey.

Tiny, which claims to be the UK’s largest PC manufacturer, has about 140 retail outlets across the country.

Golley Slater & Partners, Tiny’s creative agency, currently holds its &£34m account.

Last November the retail arm of ScottishPower formed a partnership with Tiny Computers to introduce a range of computer products into its out-of-town stores for the first time. The concessions sell Tiny PCs and accessories such as digital cameras, scanners and printers.