Helen Edwards

Helen Edwards marketing columnist

Helen Edwards is a branding consultant and award-winning columnist focused on brand positioning and brand strategy. She is the director of Passionbrand and authored ‘Creating Passion Brands’. She joined Marketing Week as a columnist in 2018. Helen is Adjunct Associate Professor of Marketing at London Business School. She was the winner of the 2017 BSME Business columnist of the year award and the 2017 PPA Columnist of the Year (Business Media). Her specialities are brand positioning, brand strategy, internal brand engagement, brand architecture, brand portfolio planning and consumer insights.

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Samuel Joy

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