You will be able to find Ritson’s ever insightful and sometimes controversial views every week on the inside back page of the magazine, and the column will be posted on www.MarketingWeek.co.uk.
Ritson has a Ph.D. in marketing and has been a faculty member at some of the world’s leading business schools. He has also worked extensively as a consultant for some of the largest brands in the world, including adidas, PepsiCo, Glaxo SmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers and Ericsson.
For eight years he has also served as advisor and in-house professor for LVMH.
Ritson’s column will be essential reading for anyone involved in the business of brands and world of marketing. Don’t miss it.