What have you done in the past 15 years? Worked with Marketing Impact as a client or supplier? If so, the company wants you to get in touch to help it celebrate 15 years in business “in style”. According to director Steve Davidson, the celebration will be “more than a pint and a pie down the pub”, which is worrying, as that’s exactly what the Diary’s idea of style is. Anyone wishing to attend the celebrations should contact Marketing Impact on 020 8399 7400, or e-mail email@example.com.
MG is to be resurrected with the help of its Chinese buyer and GB Sports. But should they be thinking beyond the sports league? asks Robert Lester
EasyJet is looking for an agency to handle its £50m European business.
In response to your recent article “What role do agency intermediaries play?” (MW July 21), I think that the comment “whether brokers provide impartial… expertise is debatable” has a certain degree of truth to it. While the AAR, Haystack, Creative Brief and, indeed, the MCCA, have agencies “on their books”, it could be argued that […]
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.