Comet recruits Superdrug boss for top role

Comet, the Kingfisher-owned electrical chain, has appointed Paul Geddes, head of marketing at sister company Superdrug, as its new marketing director.

Geddes replaces Stephen O’Brien, who left to become Kingfisher’s director of complementary channels, heading its home shopping and Internet strategy.

Superdrug has yet to appoint a replacement for Geddes, who will take up his new post on August 16.

The move, which places Geddes in charge of a &£30m advertising budget, comes at a time of major change at Comet. Last month it announced it was to open a chain of new-look superstores, while Kingfisher this year unified its pan-European electricals businesses into one division.

This move was made to achieve greater cost savings by merging buying and IT systems throughout Kingfisher’s separate electrical businesses, which include French chains Darty and BUT and German chain Wegert.


ONdigital fall guy?

Marketing Week

ONdigital has had to become a fast moving business to survive in the fiercely competitive pay-TV sector, but its chief executive Stephen Grabiner could not have foreseen the speed of events which took place the week after news of his departure was published in the national press. When The Independent on Sunday ran a story […]

Freeserve and Tiny join rush to offer cut-price ‘Net PCs’

Marketing Week

Freeserve and Tiny Computers have joined the growing ranks of US companies which have launched bargain-basement bundles of cheap PCs and Internet access. Last week, Tiny announced it would offer free Internet-capable PCs to customers who signed up for a minimum £25 per month charge for 12 months. The deal is being run in conjunction […]

Tesco shuts in-store branches

Marketing Week

Tesco is scrapping the personal banking branches on trial at 12 of its supermarkets because they are not generating enough business. The branches were branded by Tesco’s in-house design team, and gave the supermarket’s telephone bank a physical presence. They varied in size, but generally comprised two rooms. Tesco Personal Finance is transferring some of […]


    Leave a comment