Commercial radio stations have announced that they are to run three music charts, as predicted in Marketing Week last week. Hit40UK will be broadcast alongside the Rhythmic Chart and AC Chart.
London’s popularity as a conference venue is as strong as ever, but with so much choice, finding an affordable location that suits your event can prove to be a gruelling task, says Gary Eastwood
Channel 4 chief executive Andy Duncan has hit back at the Archbishop of Canterbury’s criticism of the media, saying that television can be “trusted”.
Your article on ethics (Make the most of your ethics, MW June 9) ran the risk of giving false hope to ethical brands. Ipsos’ claim that 63 per cent of consumers would pay a premium for an ethical product is a classic example of people saying what they think the researcher wants to hear. Communicator’s […]
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.