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Settling on your capital choice

Marketing Week

London’s popularity as a conference venue is as strong as ever, but with so much choice, finding an affordable location that suits your event can prove to be a gruelling task, says Gary Eastwood

Ethics not important when honesty prevails

Marketing Week

Your article on ethics (Make the most of your ethics, MW June 9) ran the risk of giving false hope to ethical brands. Ipsos’ claim that 63 per cent of consumers would pay a premium for an ethical product is a classic example of people saying what they think the researcher wants to hear. Communicator’s […]

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