Sponsors struggle to ride Commonwealth Games wave to glory

Sarah Vizard

Sponsors have struggled to bask themselves in the wave of positivity that engulfed the nation during the Commonwealth Games through their activation efforts, according to the latest brand tracking data. However, Glasgow 2014 backers Virgin Media and Ford argue the event is set to spur engagement and loyalty to their brands throughout Scotland and beyond. 


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  1. Danielle Bynoe 1 Jun 2015

    Shame the sport that we were the most successful in won’t be in the next commonwealth games!!!
    Shame for our talented Judo athletes

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