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Communicating effectiveness and ‘micro-upskilling’: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From calls to standardise the definition of effectiveness to increasing marketers’ data literacy, it’s been a busy week. Here is my take.
Metric mania
One of the most common gripes marketers have is the loss of credibility they have suffered in their own organisation. Related, that their boss or another executive level colleague thinks they know how to do the job of marketing better than they do. Both come down to the same thing – influence. Or lack of it. And behind that is the way success is defined and communicated.
