Communicator, the sales promotion and direct marketing agency, has created a £4m integrated campaign to support the launch of Colgate’s Total Advance Fresh toothpaste.
Communicator, the sales promotion and direct marketing agency, has created a &£4m integrated campaign to support the launch of Colgate’s Total Advance Fresh toothpaste. It will include outdoor and cinema and break this month.
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
The line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.
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