Communicator, the sales promotion and direct marketing agency, has created a &£4m integrated campaign to support the launch of Colgate’s Total Advance Fresh toothpaste. It will include outdoor and cinema and break this month.
The GfK Broadcast Media Survey, which was published this week, claims that TalkSport is the number one commercial radio station with a weekly reach of 6.3 million people. The survey is carried out using an electronic wristwatch measurement system. Under Rajar data, the accepted form of radio audience measure, Classic FM occupies the top spot […]
General Mills, the US food giant, has revealed plans to introduce a number of low-carbohydrate versions of its products including its potato and dessert ranges. The products will only be available in the US.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.