H&M should rethink its CGI models

Rosie Baker

Hot on the heels of the Advertising Association’s report into airbrushing in ads, H&M is coming under fire for opting to use completely computer generated images of women rather than real models to advertise its clothing online. The retailer has digitally fabricated a woman’s body and then adds on a model’s face, adapts the skin […]


Coke is old enough to play with its brand

Mark Ritson

It’s hard work being the world’s most famous brand. Just ask executives at Coca-Cola. Yes, the title might come with enormous unaided brand awareness and a billion-dollar brand equity, but it also means that every strategic move you make goes under the media spotlight. Find out what happened when Marketing Week visited Coca-Cola in Atlanta […]


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