Companies warned on cookie directives
Companies have been warned to show they are working towards complying with the EU cookie directive before it is fully implemented next year. Read the full story here.
H&M should rethink its CGI models
Rosie BakerHot on the heels of the Advertising Association’s report into airbrushing in ads, H&M is coming under fire for opting to use completely computer generated images of women rather than real models to advertise its clothing online. The retailer has digitally fabricated a woman’s body and then adds on a model’s face, adapts the skin […]
Lemsip mulls comeback for ‘Hug in a Mug’ catchphrase
Rosie BakerLemsip is mulling the return of its original advertising strapline ‘Hug in a Mug’.
Coke is old enough to play with its brand
Mark RitsonIt’s hard work being the world’s most famous brand. Just ask executives at Coca-Cola. Yes, the title might come with enormous unaided brand awareness and a billion-dollar brand equity, but it also means that every strategic move you make goes under the media spotlight. Find out what happened when Marketing Week visited Coca-Cola in Atlanta […]
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?