Companies have been warned to show they are working towards complying with the EU cookie directive before it is fully implemented next year. Read the full story here.
Hot on the heels of the Advertising Association’s report into airbrushing in ads, H&M is coming under fire for opting to use completely computer generated images of women rather than real models to advertise its clothing online. The retailer has digitally fabricated a woman’s body and then adds on a model’s face, adapts the skin […]
Lemsip is mulling the return of its original advertising strapline ‘Hug in a Mug’.
It’s hard work being the world’s most famous brand. Just ask executives at Coca-Cola. Yes, the title might come with enormous unaided brand awareness and a billion-dollar brand equity, but it also means that every strategic move you make goes under the media spotlight. Find out what happened when Marketing Week visited Coca-Cola in Atlanta […]
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
As businesses plan for next year, they should think about how they can make the world a better place as well as make money.
It’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.