Company magazine has teamed up with high street retailer Oasis to launch the Company Capsule Collection. The brand includes clothing and accessory ranges and will be available from this week.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Publicis has created a campaign for UK Online for Business, which breaks today. The Department of Trade and Industry campaign features TV, print, radio and online advertising.
Ford Motor is investigating whether chief operating officer Sir Nick Scheele infringed company outsourcing policies by ordering all of Ford’s marketing and advertising business to be directed to WPP.
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.