Comparethemarket launches new meerkat ad

Watch the latest ad here. has launched its latest advertising campaign featuring meerkat Aleksandr Orlov, from spoof website

The ad shows the meerkat showing viewers around the fictional village of Meerkovo, explaining that the village is suffering because of confusion between the meerkat comparison site and

The television ad launched on 1 January.

The comparison site has also launched a website for a Meerkovian newspaper.


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